Go to Market Strategy Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

ISBN-10: 0750674601
ISBN-13: 9780750674607
Edition: 2002
List price: $65.00 Buy it from $5.28
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Description: Go-To-Market Strategy lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great success stories hinge around the creative use of new technologies.

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Book details

List price: $65.00
Copyright year: 2002
Publisher: Routledge
Publication date: 6/18/2002
Binding: Hardcover
Pages: 294
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English

Go-To-Market Strategy lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great success stories hinge around the creative use of new technologies.

Foreword
Go-to-market strategy: a brief tour of the issues and opportunities
The Ten Commandments of going to market
Targeting the right markets
Aligning with your customers
Choosing the right channels and partners
Rethinking your products and value proposition
Putting it all together: the integrated multi-channel model
Getting started: the ninety-day go-to-market action plan

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