Business Research Enjoy Creating, Developing and Writing Your Business Project

ISBN-10: 0749468955
ISBN-13: 9780749468958
Edition: 2013
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Description: A Practical Guide to Business Research Methods is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable  More...

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Book details

Copyright year: 2013
Publisher: Kogan Page, Limited
Publication date: 11/3/2013
Binding: Paperback
Pages: 232
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.440
Language: English

A Practical Guide to Business Research Methods is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organisations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.

Wilson is a Reader in Innovation and Entrepreneurship at the University of Roehampton London where he teaches innovation and entrepreneurship, organizational creativity, and research methods. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.

Dr Elayne Coakes is Senior Lecturer at Westminster Business School. She teaches Research Methods to MBA students. She is also visiting professor at the British Institute of Technology and E-Commerce where she teaches Executive MBA Research Methods. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience. She has published widely.

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