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| Acknowledgements | |
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| Introduction | |
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| Entrepreneurship | |
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| Entrepreneurship today | |
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| In this chapter | |
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| Conclusions | |
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| Becoming and being an entrepreneur | |
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| In this chapter | |
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| Characteristics of entrepreneurs | |
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| Where and how | |
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| Conclusions | |
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| Not-for-profit (NFP) entrepreneurship | |
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| In this chapter | |
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| Entrepreneurship and the NFP sector | |
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| Conclusions | |
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| Evaluations | |
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| Business ideas - creation and evaluation | |
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| In this chapter | |
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| Creativity and innovation | |
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| Evaluation | |
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| Conclusions | |
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| Running a business yourself | |
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| In this chapter | |
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| The demands of entrepreneurship | |
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| Personal characteristics | |
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| Personal finances - spring-clean while you can | |
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| Pay and rations | |
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| Using advisers | |
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| Conclusions | |
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| IT strategy | |
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| In this chapter | |
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| Trading on the web | |
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| Conclusions | |
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| Customers and profits | |
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| Markets, market research and forecasting | |
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| In this chapter | |
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| Markets, customers and consumers | |
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| Researching the market | |
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| Forecasting | |
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| Conclusions | |
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| Your proposition and pricing | |
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| In this chapter | |
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| The customer proposition | |
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| Pricing your proposition | |
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| Conclusions | |
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| Channels of distribution | |
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| In this chapter | |
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| Getting it to the consumer | |
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| Conclusions | |
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| Marketing communications | |
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| In this chapter | |
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| Knowing what you want to say | |
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| Effective advertising | |
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| The web and your market | |
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| Other new media | |
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| Conclusions | |
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| Financial management, raising finance | |
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| Costing | |
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| In this chapter | |
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| Working out an hourly rate | |
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| Keeping an eye on costings | |
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| Conclusions | |
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| Controlling cash | |
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| In this chapter | |
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| Cash matters more than anything else in a business | |
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| Keeping on top of the cash | |
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| Foreseeing the cash position | |
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| Why cash-flow forecasting matters | |
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| Conclusions | |
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| Further financial planning | |
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| In this chapter | |
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| Profit planning | |
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| How to trade unprofitably | |
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| Breakthrough to profit | |
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| Clever costing: the contribution method | |
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| Conclusions | |
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| Credit control | |
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| In this chapter | |
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| Credit control in practice | |
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| Conclusions | |
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| Sources of finance | |
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| In this chapter | |
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| The need for finance | |
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| Dealing with banks | |
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| Investors and others | |
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| Conclusions | |
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| The law and the firm | |
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| Business legal entities and business names | |
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| In this chapter | |
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| Business legal entities | |
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| Naming the firm | |
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| Conclusions | |
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| Criminal and civil law as they affect business | |
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| In this chapter | |
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| Civil law and criminal law: two separate codes | |
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| Tort | |
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| Conclusions | |
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| The law of contract | |
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| In this chapter | |
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| The firm's contracts | |
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| Other legal matters | |
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| Conclusions | |
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| Premises, operations, records and taxation | |
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| Premises - options and implications | |
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| In this chapter | |
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| Premises | |
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| The planning system | |
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| Rates, and water and sewerage charges | |
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| Conclusions | |
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| Planning, control and purchasing | |
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| In this chapter | |
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| Planning of operations | |
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| Control of operations | |
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| Purchasing | |
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| Conclusions | |
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| Safety and quality | |
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| In this chapter | |
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| Safety at work | |
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| Quality | |
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| Conclusions | |
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| Financial records and taxation | |
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| In this chapter | |
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| Financial management | |
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| NI, pensions, income and corporation taxes | |
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| VAT | |
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| Conclusions | |
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| Employing staff | |
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| Why employ, planning to employ and employment law | |
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| In this chapter | |
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| Why employ staff? | |
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| Planning to employ people | |
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| Legal aspects of employment | |
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| Conclusions | |
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| Executing the recruitment plan | |
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| In this chapter | |
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| Moving on from the plan | |
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| Conclusions | |
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| Managing risk, developing the firm | |
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| Risk management and insurance | |
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| In this chapter | |
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| Strategies for risk management | |
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| Insurances | |
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| Conclusions | |
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| Expansion and culture | |
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| In this chapter | |
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| Expansion | |
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| Culture | |
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| Conclusions | |
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| Leadership and management | |
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| In this chapter | |
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| Leadership | |
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| Management | |
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| Conclusions | |
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| A systematic approach to growth | |
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| The PLG� Programme | |
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| The PLG Programme: Prepare, Launch, Grow� | |
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| Learning resources | |
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| In this section | |
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| Associated resources | |
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| Copyright | |
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| Mini case studies | |
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| Suggested topics for class and group discussion | |
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| Theoretical models | |
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| Sample assignments and notes | |
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| Cash-flow forecasting explained | |
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| Draft terms and conditions of sale | |
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| Starting a green business | |
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| Useful websites | |
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| Selected (free) websites useful to start-up entrepreneurs | |
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| Websites for further information on aspects of entrepreneurship | |
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| Glossary | |
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| References | |
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| Index | |