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Practical Guide to Entrepreneurship How to Turn an Idea into a Profitable Business

ISBN-10: 074946688X
ISBN-13: 9780749466886
Edition: 2013
Authors: Michael Morris
List price: $60.00 Buy it from $3.00
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Description: A Practical Guide to Entrepreneurshipcombines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the  More...

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Book details

List price: $60.00
Copyright year: 2013
Publisher: Kogan Page, Limited
Publication date: 12/15/2012
Binding: Paperback
Pages: 304
Size: 6.25" wide x 9.75" long x 0.75" tall
Weight: 1.122
Language: English

A Practical Guide to Entrepreneurshipcombines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates, postgraduate and MBA students. It will also appeal to people who are thinking of starting their own business. Michael Morris includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students, teachers and would-be entrepreneurs. Learning resources stress the practical through discussions of mini-case studies from all over the world, leadership tests, and start-up checklists.

Acknowledgements
Introduction
Entrepreneurship
Entrepreneurship today
In this chapter
Conclusions
Becoming and being an entrepreneur
In this chapter
Characteristics of entrepreneurs
Where and how
Conclusions
Not-for-profit (NFP) entrepreneurship
In this chapter
Entrepreneurship and the NFP sector
Conclusions
Evaluations
Business ideas - creation and evaluation
In this chapter
Creativity and innovation
Evaluation
Conclusions
Running a business yourself
In this chapter
The demands of entrepreneurship
Personal characteristics
Personal finances - spring-clean while you can
Pay and rations
Using advisers
Conclusions
IT strategy
In this chapter
Trading on the web
Conclusions
Customers and profits
Markets, market research and forecasting
In this chapter
Markets, customers and consumers
Researching the market
Forecasting
Conclusions
Your proposition and pricing
In this chapter
The customer proposition
Pricing your proposition
Conclusions
Channels of distribution
In this chapter
Getting it to the consumer
Conclusions
Marketing communications
In this chapter
Knowing what you want to say
Effective advertising
The web and your market
Other new media
Conclusions
Financial management, raising finance
Costing
In this chapter
Working out an hourly rate
Keeping an eye on costings
Conclusions
Controlling cash
In this chapter
Cash matters more than anything else in a business
Keeping on top of the cash
Foreseeing the cash position
Why cash-flow forecasting matters
Conclusions
Further financial planning
In this chapter
Profit planning
How to trade unprofitably
Breakthrough to profit
Clever costing: the contribution method
Conclusions
Credit control
In this chapter
Credit control in practice
Conclusions
Sources of finance
In this chapter
The need for finance
Dealing with banks
Investors and others
Conclusions
The law and the firm
Business legal entities and business names
In this chapter
Business legal entities
Naming the firm
Conclusions
Criminal and civil law as they affect business
In this chapter
Civil law and criminal law: two separate codes
Tort
Conclusions
The law of contract
In this chapter
The firm's contracts
Other legal matters
Conclusions
Premises, operations, records and taxation
Premises - options and implications
In this chapter
Premises
The planning system
Rates, and water and sewerage charges
Conclusions
Planning, control and purchasing
In this chapter
Planning of operations
Control of operations
Purchasing
Conclusions
Safety and quality
In this chapter
Safety at work
Quality
Conclusions
Financial records and taxation
In this chapter
Financial management
NI, pensions, income and corporation taxes
VAT
Conclusions
Employing staff
Why employ, planning to employ and employment law
In this chapter
Why employ staff?
Planning to employ people
Legal aspects of employment
Conclusions
Executing the recruitment plan
In this chapter
Moving on from the plan
Conclusions
Managing risk, developing the firm
Risk management and insurance
In this chapter
Strategies for risk management
Insurances
Conclusions
Expansion and culture
In this chapter
Expansion
Culture
Conclusions
Leadership and management
In this chapter
Leadership
Management
Conclusions
A systematic approach to growth
The PLG� Programme
The PLG Programme: Prepare, Launch, Grow�
Learning resources
In this section
Associated resources
Copyright
Mini case studies
Suggested topics for class and group discussion
Theoretical models
Sample assignments and notes
Cash-flow forecasting explained
Draft terms and conditions of sale
Starting a green business
Useful websites
Selected (free) websites useful to start-up entrepreneurs
Websites for further information on aspects of entrepreneurship
Glossary
References
Index

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