Mel Carson is a Seattle based Community Manager at Microsoft Advertising. An expert on search, social media and digital marketing he speaks at conferences around the world such as Search Engine Strategies in New York and the Interactive Advertising Bureaursquo;s Social Media Forum in London. He also lectures on MBA, MSc and online marketing courses.
Paul Springer is Head of Research for Design, Media & Management and a communications Prof at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education Springer has written for Admap, Brand Strategy and China Advertising. He is the author of Ads to Icons, (published by Kogan Page).