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Professionals' Guide to Publishing A Practical Introduction to Working in the Publishing Industry

ISBN-10: 0749455411
ISBN-13: 9780749455415
Edition: 2011
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Book details

Copyright year: 2011
Publisher: Kogan Page, Limited
Publication date: 2/3/2011
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.814
Language: English

Georgie Adams was born in Tunbridge Wells, and grew up in Kent and Sussex. She was an editor for many years in the UK and Australia, was co-director of a small publishing company in London, before becoming a successful writer of children's books. She has written over 70 books, mostly for young children. Georgie is married to artist and printmaker, Tom Adams, has two daughters and three stepchildren, and lives in a rural part of North Cornwall, overlooking the Kensey Valley. Her website is http://www.georgieadams.com/Gill Davies worked in publishing for 26 years, and was one of the UK's leading academic publishers. She has worked all over the world and was a member of the governing council of the Publishers' Association. Now retired, she was also Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing.

Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.

Acknowledgements
Publishing - art or science?
Introduction
Editorial and marketing
What about quality?
Money
Risk and luck
Relationships
Conclusion
Further reading
Publishing as a business
Introduction
Ownership
Risk
Planning and management in publishing
Brands
Marketing
The influence of accountants
Takeovers and mergers
A new business model?
Case study: a profit and loss account for a publishing house
Conclusion
Further reading
The work of the commissioning editor
Introduction
A different challenge: working with authors
An editor's main responsibilities
Your work load
Case study: a profit and loss account for a book
Conclusion
Further reading
Marketing
Introduction
The main tools of marketing
Marketing strategy
The marketing plan
Two prototypes for marketing plans
Case study: working through a budget for a consumer book
Conclusion
Further reading
Sales, distribution and the supply chain
Introduction
The function of sales departments
Discounting and returns
How is the sales department organized?
Selling internationally
Sales targets
Distribution
The supply chain
Digital distribution
Conclusion
Further reading
Publishing services and production
Introduction
Editorial
Design
Production
Case study: worked examples of gross margins
Conclusion
Further reading
Why publishers need to know about the law
Introduction
Copyright: the bedrock of publishing
What's in a contract?
Data protection, human rights and patent law
Worked examples of rates of payment
Conclusion
Further reading
Understanding how rights and permissions work
Introduction
Subsidiary rights
Identifying and clearing permissions
Protecting rights in your own publications
Worked examples of subsidiary rights payments
Conclusion
Further reading
Careers in publishing
Introduction
Sector characteristics
Editorial
Marketing
Rights
Production
Applying for jobs
Publishing is a people business
Conclusion
Further reading
Glossary
Index

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