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Professionals' Guide to Publishing A Practical Introduction to Working in the Publishing Industry

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ISBN-10: 0749455411

ISBN-13: 9780749455415

Edition: 2011

Authors: Gill Davies, Richard Balkwill

List price: $28.99
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Book details

List price: $28.99
Copyright year: 2011
Publisher: Kogan Page, Limited
Publication date: 2/3/2011
Binding: Paperback
Pages: 320
Size: 10.08" wide x 9.21" long x 0.75" tall
Weight: 1.056
Language: English

Gillian Davies has worked as a legal editor for 16 years. In this book she draws on her legal, editorial and freelance writing experience to shed light on this complex but fascinating subject. She is also the author of Copyright Law for Artists, Photographers and Designers.

Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.

Acknowledgements
Publishing - art or science?
Introduction
Editorial and marketing
What about quality?
Money
Risk and luck
Relationships
Conclusion
Further reading
Publishing as a business
Introduction
Ownership
Risk
Planning and management in publishing
Brands
Marketing
The influence of accountants
Takeovers and mergers
A new business model?
Case study: a profit and loss account for a publishing house
Conclusion
Further reading
The work of the commissioning editor
Introduction
A different challenge: working with authors
An editor's main responsibilities
Your work load
Case study: a profit and loss account for a book
Conclusion
Further reading
Marketing
Introduction
The main tools of marketing
Marketing strategy
The marketing plan
Two prototypes for marketing plans
Case study: working through a budget for a consumer book
Conclusion
Further reading
Sales, distribution and the supply chain
Introduction
The function of sales departments
Discounting and returns
How is the sales department organized?
Selling internationally
Sales targets
Distribution
The supply chain
Digital distribution
Conclusion
Further reading
Publishing services and production
Introduction
Editorial
Design
Production
Case study: worked examples of gross margins
Conclusion
Further reading
Why publishers need to know about the law
Introduction
Copyright: the bedrock of publishing
What's in a contract?
Data protection, human rights and patent law
Worked examples of rates of payment
Conclusion
Further reading
Understanding how rights and permissions work
Introduction
Subsidiary rights
Identifying and clearing permissions
Protecting rights in your own publications
Worked examples of subsidiary rights payments
Conclusion
Further reading
Careers in publishing
Introduction
Sector characteristics
Editorial
Marketing
Rights
Production
Applying for jobs
Publishing is a people business
Conclusion
Further reading
Glossary
Index