Effective Writing Skills for Public Relations

ISBN-10: 0749443812
ISBN-13: 9780749443818
Edition: 3rd 2005 (Revised)
Authors: John Foster
List price: $32.50
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Description: ‘John Foster’s book is a ‘How To’ guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.’ Writing Magazine Effective Writing Skills for Public Relations  More...

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Book details

List price: $32.50
Edition: 3rd
Copyright year: 2005
Publisher: Kogan Page, Limited
Publication date: 6/28/2005
Binding: Paperback
Pages: 272
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.990

‘John Foster’s book is a ‘How To’ guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.’ Writing Magazine Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

The importance of style : an overview
Trouble with plurals and possessives
Making your mark
Down with capitalism!
Cliches, jargon and other worn words
Is it easy to read?
Headlines : making them work
Dealing with figures and abbreviations
Keep it short, simple - and plain
Writing for the press
Captions : how to handle them
What editing is all about
Skills and styles for the office
Traps, snares and pitfalls
Americanisms - the differences
The spoken word : pronunciation matters
Principles of presentation
The words for IT
Tone - the linchpin of reputation
Reporting annually : chore of challenge?
Is it legal?
English grammar - some definitions
Confusing pairs of words
Glossary and jargon buster
When you're lost for words

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