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Cross-Cultural Communication The Essential Guide to International Business

ISBN-10: 074943922X
ISBN-13: 9780749439224
Edition: 3rd 2003
List price: $39.99 Buy it from $3.00
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Description: The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day  More...

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Book details

List price: $39.99
Edition: 3rd
Copyright year: 2003
Publisher: Kogan Page, Limited
Publication date: 4/1/2003
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work.

The authors
Acknowledgements
Introduction
Culture: How to unlock your own knowledge of your partner's culture, and apply it as you prepare to do business
Company: How to interpret your partner's company style and attitudes, and adjust your expectations to fit
Character: How to look more deeply into your partner's motivations aspirations, and lay your plans accordingly
Tactics: How to shape your style of negotiation to suit local conditions, while meeting your objectives
Timing: How to establish the right rhythms in the business relationship, measured over hours and over years
Talk: How to get your messages across both clearly and persuasively
A glossary of Offshore English: What certain words are likely to mean in 'English' conversation in the world of international business
Final quiz: Test your understanding of the international arena using true examples
Further reading
Index

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