Organizational Rhetoric

ISBN-10: 0745647170
ISBN-13: 9780745647173
Edition: 2011
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Description: Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens?  More...

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Book details

Copyright year: 2011
Publisher: Polity Press
Publication date: 9/2/2011
Binding: Paperback
Pages: 208
Size: 5.75" wide x 8.25" long x 1.00" tall
Weight: 0.858
Language: English

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoricNtilde;the strategic use of symbols to manipulate popular opinion and political power. Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study. This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

What is Rhetoric? What is Organizational Rhetoric? Why are they important?
Creating Topoi for Organizational Rhetoric
Constructing the Leadership Mythos
Organizational Rhetoric and Public Polity Making
Rhetoric and the Management of Organizational Identities, Images and Crises
Bibiliography

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