Organizational Rhetoric

Name: Organizational Rhetoric
Price: 6.52 USD
Availability: InStock
ISBN: 9780745647173

ISBN-10: 0745647170

ISBN-13: 9780745647173

Edition: 2011

Authors: Charles Conrad

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Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoricNtilde;the strategic use of symbols to manipulate popular opinion and political power. Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to…

Book details

List price: $15.99
Copyright year: 2011
Publisher: Polity Press
Publication date: 9/2/2011
Binding: Paperback
Pages: 208
Size: 5.80" wide x 8.30" long x 0.80" tall
Weight: 0.858
Language: English




What is Rhetoric? What is Organizational Rhetoric? Why are they important?



Creating Topoi for Organizational Rhetoric



Constructing the Leadership Mythos



Organizational Rhetoric and Public Polity Making



Rhetoric and the Management of Organizational Identities, Images and Crises


Bibiliography