One Billion Customers Lessons from the Front Lines of Doing Business in China

Name: One Billion Customers Lessons from the Front Lines of Doing Business in China
Availability: InStock
ISBN: 9780743258418

ISBN-10: 074325841X

ISBN-13: 9780743258418

Edition: N/A

Authors: James McGregor

List price: $20.00

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Description:

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

Book details

List price: $20.00
Publisher: Free Press
Publication date: 9/4/2007
Binding: Paperback
Pages: 352
Size: 5.50" wide x 8.44" long x 1.00" tall
Weight: 0.704



Map


Cast of Characters


Preface


Introduction


A Startup and a Turnaround- With one foot firmly in the past, and the other stepping into the future, China is simultaneously the world's largest startup and turnaround


The Grand Bargain- Two hundred years of foreign domination and duplicity have left a residue of suspicion and distrust


Understanding that history is essential to doing business with the Chinese


Same Bed, Different Dreams- Avoid joint ventures with Chinese government partners


The clash of civilizations in Morgan Stanley's joint-venture investment bank shows why and offers hard-learned lessons on how to cope


Eating the Emperor's Grain- China's relationship-driven system is often incompatible with honesty


This peasant tycoon's journey into the dark heart of China's endemic corruption shows how it works and outlines your options


Dancing with the Dinosaurs- Powerful bureaucratic opponents can be beat if you have China's interests at heart


Dow Jones and Reuters demonstrate how using China's own tactics can be useful


Caught in the Crossfire- Government lobbying must be a key part of your China business plan, especially for technology companies that might be squeezed between hot competition and the Cold War


The Truth Is Not Absolute- The Communist Party believes it must control information to stay in power, but China needs an informed citizenry to compete in a global economy


This leaves the media, from Rupert Murdoch to a crusading Chinese journalist, searching for the size of their cages


The Best-Laid Plans- Government planning and manipulation of foreign companies fueled China's construction of the world's largest telecom system


But this saga shows how entrepreneurship and the market can beat the planners


Managing the Future- China is a nation always cramming for final exams, but it will take innovation, not prescribed solutions, to pass the global business test


Afterword


Acknowledgments


Index