Diffusion of Innovations, 5th Edition

Name: Diffusion of Innovations, 5th Edition
Availability: InStock
ISBN: 9780743222099

ISBN-10: 0743222091

ISBN-13: 9780743222099

Edition: 5th 2003

Authors: Everett M. Rogers

List price: $37.50

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This references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky.

Book details

List price: $37.50
Edition: 5th
Copyright year: 2003
Publisher: Free Press
Publication date: 8/16/2003
Binding: Paperback
Pages: 576
Size: 6.13" wide x 9.25" long x 1.40" tall
Weight: 1.518
Language: English



Preface



Elements of Diffusion



A History of Diffusion Research



Contributions and Criticisms of Diffusion Research



The Generation of Innovations



The Innovation-Decision Process



Attributes of Innovations and Their Rate of Adoption



Innovativeness and Adopter Categories



Diffusion Networks



The Change Agent



Innovation in Organizations



Consequences of Innovations


Bibliography


Name Index


Subject Index


About the Author