Globalization and American Popular Culture

ISBN-10: 0742566838

ISBN-13: 9780742566835

Edition: 2nd 2010

Authors: Lane Crothers

List price: $19.95
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Description:

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products like movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a nuanced examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2010
Publisher: Rowman & Littlefield Publishing Group, Incorporated
Publication date: 8/15/2009
Binding: Paperback
Pages: 260
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

List of Tables
Acknowledgments
American Popular Culture and Globalization
Popular Culture and Global Politics
Understanding Culture, Popular Culture, and American Culture
Anthropological Culture
Popular Culture
"American" Popular Culture
Grasping Globalization
Economic Globalization and American Popular Culture
Political Globalization and American Popular Culture
Cultural Globalization and American Popular Culture
Conclusion
"American" Popular Culture
American Civic Culture and American Popular Culture I
American Civic Culture and American Popular Culture II
American Movies
American Television
American Music
Formulas in American Popular Culture
Conclusion
The Global Scope of American Movies, Music, and Television
Movies, Music, and Television: From the USA to the World
The Development of the Modern American Movie, Music, and Television Industries
The American Exception
A Brief History of the Movie Industry
A Brief History of the Recording Industry
A Brief History of the Television Industry
The Movie, Music, and Television Machine in the Global Era
Conclusion
The American Global Cultural Franchise
America, the Global Franchise
A Brief History of the Franchise
American Brands, Global Presence
A Brief Global Cultural History of Coca-Cola
A Brief Global Cultural History of McDonald's
A Brief Global Cultural History of the Blue Jean
The Emerging Global Cultural History of the NFL
Everything, Everywhere, All the Time
Conclusion
Global Trade and the Fear of American Popular Culture
Trading American Popular Culture
The American Argument
The Counter-American Argument
Popular Culture in International Agreements
GATT/WTO 1947-2009
Popular Culture and the United Nations
NAFTA
American Popular Culture and Fragmegration in Four Countries
France
Iran
Venezuela
Hong Kong
Conclusion
American Popular Culture and the Future of Globalization
Cultural Change, Hybridity, and American Popular Culture
Types of Cultural Change
Cultural Change as Cultural Hybridity
Global Cultural Hybridity and American Popular Culture
The Future of American Popular Culture and Globalization
Conclusion
Notes
Recommended Readings
Index
About the Author
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