Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors

ISBN-10: 0742555518

ISBN-13: 9780742555518

Edition: N/A

List price: $40.00 Buy it from $22.23
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Book details

List price: $40.00
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 7/16/2009
Binding: Paperback
Pages: 224
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.880
Language: English

The Brains behind the Campaign: The Strategy and the Brief
Brainstorming: The Marriage of Visual and Verbal to the Strategy
Brainstorming: Techniques to Get to the Big Idea
How Campaigns Tell the Brand's Story
How Copywriters Approach Strategy Verbally
How Designers Approach Strategy Visually
Where Campaigns and Brands Go off Course
On-Strategy Campaigns That Spin Out
New Strategies for Old and New Media
Nuts and Bolts of Great Presentations
About the Authors
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