Street-Smart Advertising How to Win the Battle of the Buzz

ISBN-10: 0742541371

ISBN-13: 9780742541375

Edition: 2006

List price: $35.00 Buy it from $3.94
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Description: Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

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Book details

List price: $35.00
Copyright year: 2006
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 9/11/2006
Binding: Paperback
Pages: 250
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

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