Rock Brands Selling Sound in a Media Saturated Culture

ISBN-10: 0739146351
ISBN-13: 9780739146354
Edition: 2010
List price: $42.99
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Book details

List price: $42.99
Copyright year: 2010
Publisher: Lexington Books
Publication date: 12/22/2010
Binding: Paperback
Pages: 344
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.232
Language: English

Introduction
Leaving a Lasting Impression-Why Branding Works
Kiss Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History
Highway to Heavenly Profits: The Marriage of AC/DC and Walmart
The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal
"Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?
Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews
Fandom of the Internet: Musician Communication with Fans
Image Is Everything-How Religion and Politics Play in Pop Music Culture
Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating
Leading People to Rock: Evangelism in the Music of Bon Jovi
It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity
Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll
Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity
Country Crooners and FOX News: Country Music and the FOX Brand
Outlasting Your 15 Minutes-Making the Medium Work for You in Life and Death
"If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.
Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture
Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution
How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley
When Death Goes Digital: Michael Jackson, Twenty-First Century Celebrity Death, and the Hero's Journey
Acknowledgments
Index
About the Contributors
About the Editor

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