Recreation, Event, and Tourism Businesses Start-Up and Sustainable Operations

Name: Recreation, Event, and Tourism Businesses Start-Up and Sustainable Operations
Price: 17.67 USD
Availability: InStock
ISBN: 9780736063531

ISBN-10: 0736063536

ISBN-13: 9780736063531

Edition: 2009

Authors: Robert E. Pfister, Patrick Tierney

List price: $65.00

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Description:

"Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a…

Book details

List price: $65.00
Copyright year: 2009
Publisher: Human Kinetics
Publication date: 8/25/2008
Binding: Paperback
Pages: 296
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.782
Language: English




Preparation



Your Commercial Recreation, Event, and Tourism Business Adventure



Entrepreneurship and the Business Planning Process



Planning Basics



Business Concept: Products and Services



Retail, Other Profit Centers, and Facilities



Market Analysis, Target Markets, and Competitive Analysis



Marketing, Promotions, and Communications



Management Principles and Practices



Management, Leadership, and Team Building



Service Quality Management and Customer Loyalty



Ethics, Environmental Management, and Sustainability



Protecting Your Assets: Liability and Risk Management



Pulling the Plan Together



Financial Planning and Analysis



Completing and Implementing the Business Plan



Preparing for a Career in Commercial Recreation, Events, and Tourism