Successful Programs for Fitness and Health Clubs 101 Profitable Ideas

ISBN-10: 0736059741
ISBN-13: 9780736059749
Edition: 2007
Authors: Sandy Coffman
List price: $48.00 Buy it from $28.73
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Description: In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for  More...

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Book details

List price: $48.00
Copyright year: 2007
Publisher: Human Kinetics Publishers
Publication date: 7/6/2007
Binding: Mixed Media
Pages: 224
Size: 8.50" wide x 11.00" long x 0.53" tall
Weight: 1.496
Language: English

In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals.

Program Finder
Items on CD-ROM
Foreword
Preface
Acknowledgments
Programming Overview
Programming and Retention
Hiring and Training the Right People
Program Director
Promotions
Niche Marketing
Programs and Programming Ideas
Court Sports
In and Around the Fitness Center
Group Exercise
Aquatics
Baby Boomers and Beyond
Youth and Teens
Specialty Programs
Afterword
Index
About the Author
CD-ROM Installation Instructions

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