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Unusually Useful Web Book

ISBN-10: 0735712069
ISBN-13: 9780735712065
Edition: 2003
Authors: June Cohen
List price: $45.00
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Description: A guide to how to retain a better web site through the usage of instant real-world worksheets and useful tips. Included are interviews with top web sites practicing the tips in this book, such as girl.com, guru.com, babycenter.com and more.

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Book details

List price: $45.00
Copyright year: 2003
Publisher: Pearson Education
Publication date: 5/23/2003
Binding: Paperback
Pages: 408
Size: 7.20" wide x 9.15" long x 0.85" tall
Weight: 1.628
Language: English

A guide to how to retain a better web site through the usage of instant real-world worksheets and useful tips. Included are interviews with top web sites practicing the tips in this book, such as girl.com, guru.com, babycenter.com and more.

Getting Started (Introduction)
Includes: What works on the web (This is an overview of industry learning) Expert advice (This is a listing of all 50 people interviewed for the book and the one piece of advice they'd offer to someone launching a web site)
Planning Your Site
Deciding what to do Special section: Writing a product plan
Naming your site
Sizing up the competition
Getting to know your users special section: Making money
Setting site standards
Designing Your Site
Designing for the web
Site organization
The user's path
Visual Design
Special section: Designing a usable site
Building Your Site
How web sites work (A primer)
Working with web technologies
Preparing images and multimedia for the web
Developing applications
Special section: Improving site speed
Maintaining Your Site
Monitoring and evolving your site Special section: Increasing traffic
Promoting your site Special section: Improving your search rank
Managing a web project and team
You'll notice that there are 4 sections to the book, plus an introduction (Getting Started)
These sections following the 4 phases of developing a web site -- planning, designing, building, and maintaining
There are also 6 special sections, spread throughout the book
Each one is focused on accomplishing a specific, important and cross-disciplinary task
They hit on the biggest hot-button issues for site owners (How to make money, increase traffic, improve site speed, etc)
Throughout the book, you'll also find special features called "Lessons from the trenches," which are like case studies -- but case studies of a particular problem, rather than a particular site
Some of these lessons include: How to encourage collaboration How to run a brainstorming session
How to set a schedule that sticks
Why you should follow web standards When to use Flash
How to work with engineers

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