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| Preface | |
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| The Role of the Homepage | |
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| The Organization of This Book | |
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| Your Action Items | |
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| The Companion Web Pages | |
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| Homepage Guidelines | |
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| What's Not in These Guidelines | |
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| Determining Homepage Content | |
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| General Web Design | |
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| Vertical Industry Segments | |
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| Accessibility | |
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| International Users | |
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| The Guidelines | |
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| Communicating the Site's Purpose | |
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| Communicating Information About Your Company | |
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| Content Writing | |
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| Revealing Content Through Examples | |
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| Archives and Accessing Past Content | |
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| Links | |
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| Navigation | |
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| Search | |
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| Tools and Task Shortcuts | |
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| Graphics and Animation | |
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| Graphic Design | |
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| UI Widgets | |
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| Window Titles | |
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| URLs | |
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| News and Press Releases | |
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| Popup Windows and Staging Pages | |
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| Advertising | |
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| Welcomes | |
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| Communicating Technical Problems and Handling Emergencies | |
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| Credits | |
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| Page Reload and Refresh | |
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| Customization | |
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| Gathering Customer Data | |
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| Fostering Community | |
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| Dates and Times | |
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| Stock Quotes and Displaying Numbers | |
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| Homepage Design Conventions | |
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| Homepage Design Statistics | |
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| Download Time | |
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| Basic Page Layout | |
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| Page Width | |
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| Liquid Versus Frozen Layout | |
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| Page Length | |
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| Frames | |
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| Fundamental Page Design Elements | |
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| Logo | |
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| Search | |
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| Navigation | |
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| Footer Navigation | |
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| Site Map | |
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| Routing Pages | |
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| Splash Pages | |
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| Frequent Features | |
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| Sign In | |
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| About Us | |
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| Contact Info | |
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| Privacy Policy | |
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| Job Openings | |
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| Help | |
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| Graphics and Multimedia | |
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| Pictures | |
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| ALT Text | |
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| Music | |
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| Animation | |
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| Advertising | |
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| Typography | |
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| Body Text and Background Colors | |
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| Link Formatting | |
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| Recommended Homepage Design | |
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| Sites | |
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| About www.about.com | |
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| Accenture www.accenture.com | |
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| Amazon www.amazon.com | |
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| The Art Institute of Chicago www.artic.edu | |
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| Asia Cuisine www.asiacuisine.com.sg | |
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| Barnes and Noble www.bn.com | |
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| BBC Online www.bbc.co.uk | |
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| Boeing www.boeing.com | |
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| Cdnow www.cdnow.com | |
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| Citigroup www.citigroup.com | |
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| Cnet www.cnet.com | |
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| Cnnfn cnnfn.cnn.com | |
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| Coles www.coles.com.au | |
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| Directv www.directv.com | |
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| Disney www.disney.com | |
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| Drugstore www.drugstore.com | |
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| eBay www.ebay.com | |
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| eMagazineshop www.emagazineshop.com | |
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| Espn www.espn.com | |
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| ExxonMobil www.exxon.mobil.com | |
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| FedEx www.fedex.com/us | |
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| Federal Highway Administration www.fhwa.dot.gov | |
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| Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor | |
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| Ford Motor Company www.ford.com | |
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| Gateway www.gateway.com | |
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| General Electric www.ge.com | |
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| General Motors www.gm.com | |
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| Global Sources www.globalsources.com | |
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| IBM www.ibm.com | |
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| James Devaney Fuel Company www.jamesdevaneyfuel.com | |
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| JobMagic www.jobmagic.net | |
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| Learn2 www.learn2.com | |
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| Microsoft www.microsoft.com | |
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| MotherNature www.mothernature.com | |
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| MTV www.mtv.com | |
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| NewScientist www.newscientist.com | |
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| NewsNow www.newsnow.co.uk | |
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| PBS www.pbs.org | |
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| Petsmart www.petsmart.com | |
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| Philip Morris www.philipmorris.com | |
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| PlanetRx www.planetrx.com | |
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| Red Herring www.redherring.com | |
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| Slusser's Green Thumb www.slussers.com | |
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| Southwest www.southwest.com | |
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| Ticketmaster www.ticketmaster.com | |
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| Travelocity www.travelocity.com | |
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| USA Today www.ustoday.com | |
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| Victoria's Secret www.victoriassecret.com | |
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| Wal-Mart www.walmart.com | |
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| Yahoo! www.yahoo.com | |
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| Appendix | |
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| Index | |