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| An Introduction: Getting Started | |
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| Words Matter | |
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| Why This Book Matters | |
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| Grantseeking and the Economic Downturn | |
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| How to Use This Book | |
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| Beginners FAQs | |
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| Grant Proposal Writing Process | |
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| Basic Components of a Proposal | |
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| Yes, You Can Write | |
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| Glossary | |
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| It's About More Than Content | |
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| Make Sure Your Project Is Fundable | |
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| So What? Identify the Goal of Your Project | |
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| How Will You Know That You Have Achieved Your Goal? | |
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| Who Will Benefit from Your Project? | |
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| Is Your Project Doable? | |
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| Bonus Points for Project Design | |
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| Is It a Good Match? Show That You've Done Your Homework | |
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| Understanding the Grantmaker | |
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| Conducting the Research | |
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| Look at Grants Made | |
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| Good Match Criteria | |
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| Be Alert to Trends | |
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| Foundation Considerations | |
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| Find Your Hook | |
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| Writing Persuasively | |
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| The Hook | |
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| Determining Point of View | |
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| Preferred Problem-Solving Approach | |
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| Political Ideology | |
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| Use Buzzwords | |
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| Applying the Grantmaker's Words | |
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| Say It to the Right Audience with the Right Style | |
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| Know Your Audience | |
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| Operate from the Reader's World | |
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| Foundations | |
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| Corporations | |
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| Government | |
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| Learn from Your Rejections | |
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| Overall Style Advice | |
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| Creating a Well-Organized and Well-Structured Proposal | |
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| Proposal Organization Brainstorming | |
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| Proposal Mapping | |
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| Formatting | |
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| Make It Easy to Read | |
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| Make It Easy to Follow | |
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| Make It Easy to Find Information | |
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| Use a Proposal Introduction | |
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| Timesavers | |
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| Make Your Case with Clarity, Logic, and Passion | |
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| Assume Nothing: Strive for Clarity | |
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| Logic | |
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| Passion | |
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| Examples of Using Clarity, Logic, and Passion in Your Proposal Presentation | |
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| Project Titles | |
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| Overcoming Writer's Block | |
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| Techniques | |
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| But Content Is What You're Selling | |
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| Say It Effectively: The Letter of Inquiry | |
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| Procedure | |
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| Technique | |
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| Online Letter of Inquiry | |
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| Contents of a Letter of Inquiry | |
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| Writing a Short Proposal | |
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| Example of a Short Proposal | |
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| Say It with Substance: Organizational Description | |
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| Formatting | |
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| Introduce the Organization | |
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| Establish Capacity | |
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| Say It with Conviction: The Statement of Need | |
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| Clarify Your Issue | |
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| Demonstrate Knowledge of the Field | |
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| Present Your Problem-Solving Approach | |
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| Talk About the Beneficiaries | |
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| Establish Organizational Capacity to Meet the Need | |
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| Examples of the Statement of Need | |
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| Say It with Vision and Solutions: Goals, Objectives, Activities, and Outcomes | |
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| What Is a Goal? | |
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| What Is an Objective? | |
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| What Is an Activity? | |
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| What Is an Outcome? | |
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| Guiding Questions | |
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| Goals and Objectives Technique | |
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| Activities and Outcomes Technique | |
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| Examples of Goal, Objectives, and Activities Statements | |
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| Make It Measurable: Outcomes | |
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| Say It with Proof: Evaluation | |
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| Reasons for Evaluation | |
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| Evaluation Considerations | |
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| Evaluation Methodology and Techniques | |
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| Say It Expansively: Project Dissemination | |
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| Purpose and Value of Dissemination | |
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| Dissemination Activities | |
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| Examples of Dissemination | |
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| Say It Richly: Budget and Budget Narrative, Project Sustainability | |
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| Relationship of Budget to Project Activities | |
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| How Much Money Should I Ask For? | |
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| Format | |
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| Government Budgets | |
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| Foundation Budgets | |
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| Budget Narrative | |
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| Project Sustainability | |
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| Say It Succinctly: Proposal Abstract/Executive Summary | |
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| Technique | |
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| Example of a Proposal Abstract | |
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| Say It with Flair: The Cover Letter | |
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| Purpose | |
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| Technique | |
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| Examples of Cover Letters | |
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| Proposal Samples | |
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| Sample Letter of Inquiry to a Major Foundation | |
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| Sample Proposal to a Community Foundation | |
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| Sample Proposal Narrative to a Federal Agency | |
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| Index | |