Million Dollar Website Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

Name: Million Dollar Website Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Price: 6.93 USD
Availability: InStock
ISBN: 9780735204416

ISBN-10: 0735204411

ISBN-13: 9780735204416

Edition: 2009

Authors: Lori Culwell

List price: $19.95

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Description:

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the “big boys.” Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another “graphic design for the web” book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: • Enhancing brand awareness • Creating graphic designs that keep customers engaged and not confused • Writing web-savvy content • Capitalizing on user feedback • Making…

Book details

List price: $19.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 5/5/2009
Binding: Paperback
Pages: 271
Size: 6.10" wide x 9.20" long x 0.62" tall
Weight: 0.704
Language: English

Lori Culwell is the founder and president of Get Creative, an internet consulting firm whose clients include Johnson & Johnson and Apple among others. She has contributed to Salon.com and the San Francisco Bay Guardian and divides her time between New York and Los Angeles.nbsp;nbsp;



Introduction How to Make Your Website Compete with the Big Boys


The Big Picture


What Makes a Good Website?


Define Your Audience


Make Your Keyword List


Research and Discovery


Borrow from the Best


Find Your Stats


Gather Up Your Feedback and Do Some Tests


Triage


(Re)Design and (Re)Development


Nail Your Site's Structure


Write Killer Content


Design to Please


Get Personal


Add Revenue with Ads


Home Your Homepage, Test Your Site, and Go Live!


Marketing, Search Engines, and Advertising


Rev Up for Search Engine Optimization (Beginner)


Advanced SEO


Start Your (Search) Engines


Get the Word Out to Drive Traffic Up


Web Development Toolbox


Index