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| Foreword | |
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| Acknowledgements | |
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| How to use this book | |
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| Checklist for public health and health promotion practice | |
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| The Theory of Health Promotion | |
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| Concepts of health | |
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| Defining health | |
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| Western scientific medical model | |
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| Critique of the medical model | |
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| The role of medicine | |
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| Lay health beliefs | |
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| Cultural health beliefs | |
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| Influences on health | |
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| Factors influencing health | |
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| Social class and health | |
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| Gender and health | |
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| Ethnicity and health | |
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| Effects of income, housing and employment on health | |
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| Social cohesion | |
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| Explanations for health inequalities | |
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| Measuring health | |
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| Sources of health information | |
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| Mortality rates | |
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| Morbidity rates | |
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| Objective health measures | |
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| Measuring deprivation | |
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| Subjective health measures | |
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| Epidemiology and health promotion | |
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| Defining health promotion | |
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| The development of health promotion | |
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| Definitions of health education and health promotion | |
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| Definition of public health | |
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| The role of the World Health Organization | |
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| Models and approaches to health promotion | |
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| Different approaches to health promotion | |
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| Aspects of these approaches | |
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| The importance of theory in health promotion | |
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| Different models of health promotion | |
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| Ethical issues in health promotion | |
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| The philosophy of health promotion | |
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| Duties in health promotion | |
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| The individual and the common good | |
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| Ethical principles | |
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| The politics of health promotion | |
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| Political ideologies | |
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| Politics and globalization | |
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| Politics of health promotion structures | |
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| Politics of health promotion methods | |
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| Politics of health promotion content | |
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| Radical health promotion | |
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| Strategies & Methods | |
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| Developing personal skills | |
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| The role of beliefs, attitudes and values in health-related decisions | |
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| The influence of social norms on health behaviour | |
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| The concept of locus of control | |
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| Health promotion strategies to change attitudes or behaviour | |
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| Strengthening community action | |
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| Defining community development | |
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| Community development in health promotion | |
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| Working with a community development approach | |
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| Community development activities | |
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| Dilemmas for practice | |
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| Using media in health promotion | |
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| Nature of media effects | |
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| Role of mass media | |
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| Using mass media | |
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| Planned campaigns | |
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| Unpaid coverage | |
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| Media advocacy | |
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| Social marketing | |
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| Effectiveness of mass media | |
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| Communication tools | |
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| Re-orienting health services | |
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| Reasons for reorienting health services | |
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| Principles | |
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| Strategies | |
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| Service provision | |
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| Who promotes health | |
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| Developing healthy public policy | |
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| Defining healthy public policy (HPP) | |
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| Advantages and drawbacks to using a HPP approach | |
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| The history of HPP | |
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| HPP at different levels - global, national and organisational | |
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| The potential of HPP to promote health | |
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| Resources and skills required for HPP | |
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| The practitioner's role | |
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| Evaluating the effectiveness of HPP | |
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| Settings for Health Promotion | |
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| Health promotion in schools | |
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| The school setting | |
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| Relationship between schools, education and health | |
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| The context for health promotion in schools | |
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| The health-promoting school | |
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| Effectiveness of health promotion in schools | |
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| Health promotion in the workplace | |
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| The workplace setting | |
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| Relationship between work and health | |
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| Responsibility for workplace health | |
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| Health promotion in the workplace | |
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| Health promotion in neighbourhoods | |
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| Definitions of neighbourhood | |
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| Neighbourhoods as settings for health promotion | |
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| Different aspects of neighbourhoods | |
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| Evaluation of neighbourhood health promotion | |
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| Health promotion in primary health care and hospitals | |
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| The concept of a Health Promoting Hospital | |
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| Promoting the health of patients | |
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| Promoting the health of staff | |
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| Hospitals and their community | |
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| Hospitals as a health promoting organisation | |
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| Health Promoting Hospital Movement | |
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| Health promotion in prisons | |
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| Prisons as a healthy setting | |
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| Reasons for prioritising health promotion in prisons | |
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| Barriers to using prisons as health promoting settings | |
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| Interventions and evidence of their effectiveness | |
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| Implementing Health Promotion | |
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| Assessing health needs | |
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| Concepts of need | |
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| Needs assessment strategies | |
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| Relating needs to strategic planning | |
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| Problems in assessing needs | |
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| Planning health promotion interventions | |
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| Systematic planning and its advantages | |
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| Different planning models | |
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| Quality and audit | |
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| Evaluating health promotion | |
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| Defining evaluation | |
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| Why evaluate | |
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| What to evaluate | |
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| How to evaluate | |
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| Cost-effectiveness | |
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| Using evaluation to build an evidence base for health promotion | |
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| Glossary | |
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| Index | |