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Ground Wars Personalized Communication in Political Campaigns

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ISBN-10: 0691153051

ISBN-13: 9780691153056

Edition: 2012

Authors: Rasmus Kleis Nielsen

List price: $28.00
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Book details

List price: $28.00
Copyright year: 2012
Publisher: Princeton University Press
Publication date: 2/17/2012
Binding: Paperback
Pages: 256
Size: 6.14" wide x 9.17" long x 0.83" tall
Weight: 0.880
Language: English

Rasmus Kleis Nielsen is research fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and assistant professor at Roskilde University in Denmark.

Acknowledgments
Prologue: Welcome to the Campaigns
Personalized Political Communication in American Campaigns
The Ground War Enters the Twenty-first Century
Contacting Voters at Home
Organizing Campaign Assemblages
Targeting Voters for Personal Contacts
Always Fighting the Same Ground War?
Research Appendix
Notes
References
Index