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| List of Illustrations | |
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| Acknowledgments | |
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| Introduction: "To Walk Alone in London" | |
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| "The Halls of Temptation": The Universal Provider and the Pleasures of Suburbia | |
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| "Young London": The Making of a Suburban Shopping Center | |
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| The Spectacular Universal Provider | |
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| "When Ladies Go 'Shopping'" | |
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| "Our Local Regent Street" | |
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| The Trials of Consumption: Marriage, Law, and Women's Credit | |
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| Credit: "The Shopkeeper's Temptation" | |
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| The Wife's Authority and Husband's Liability | |
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| Consumption on Trial | |
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| Ready Money, Married Women, and the Department Store | |
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| "Resting Places for Women Wayfarers": Feminism and the Comforts of the Public Sphere | |
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| Pleasure in the Public Sphere | |
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| "Either Ladies Didn't Go Out or Ladies Didn't 'Go'" | |
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| Female Clubland | |
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| "A Social Ark for Shoppers" | |
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| "Shopland Is My Club" | |
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| Metropolitan Journeys: Shopping, Traveling, and Reading the West End | |
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| The Women's Press and Consumer Culture | |
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| "The Best Exhibition in This Modern Babylon" | |
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| "Ballade of an Omnibus" | |
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| "Madame's More Comprehensive Feminine Glance" | |
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| The Lady Guides' London | |
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| "A New Era of Shopping": An American Department Store in Edwardian London | |
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| "London's American Phase" | |
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| Selling Selfridge's | |
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| "A Time of Profit, Recreation, and Enjoyment" | |
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| "Man's Best Buying Center" | |
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| "British Shes Should Shop at British Stores" | |
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| Acts of Consumption: Musical Comedy and the Desire of Exchange | |
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| "Going Up West" | |
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| Selling to the Modern Audience | |
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| "The Romance of a Shop Girl" | |
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| The Shopper's Character | |
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| Theater of Desire | |
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| Epilogue: The Politics of Plate Glass | |
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| Notes | |
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| Bibliography | |
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| Index | |