Consumer Rites The Buying and Selling of American Holidays

ISBN-10: 0691017212
ISBN-13: 9780691017211
Edition: 1995
List price: $47.95 Buy it from $3.00
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Description: Bringing together the history of business, religion, and gender, this book captures both the blessings and ballyhoo of American holiday observances, from the mid-18th century through to the 20th. It offers a reassessment of the consumer rites that  More...

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Book details

List price: $47.95
Copyright year: 1995
Publisher: Princeton University Press
Publication date: 11/16/1997
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.75" long x 1.00" tall
Weight: 1.430
Language: English

Bringing together the history of business, religion, and gender, this book captures both the blessings and ballyhoo of American holiday observances, from the mid-18th century through to the 20th. It offers a reassessment of the consumer rites that embody spiritual emptiness and banal sentimentality.

Leigh E. Schmidt is Edward Mallinckrodt University Professor at Washington University in St. Louis and is affiliated with the Center on Religion and Politics. He is author of Restless Souls: The Making of American Spirituality.Sally M. Promey is Professor of American Studies, Religion, and Visual Culture at Yale University, where she is also Deputy Director of the Institute of Sacred Music. She is author of Painting Religion in Public: John Singer Sargent's "Triumph of Religion" at the Boston Public Library.

List of Illustrations
Introduction
Time Is Money
Church Festivals and Commercial Fairs: The Peddling of Festivity
"Enterprise Holds Carnival, While Poetry Keeps Lent": From Sabbatarian Discipline to Romantic Longing
A Commercial Revolution: National Holidays and the Consumer Culture
St. Valentine's Day Greeting
St. Valentine's Pilgrimage from Christian Martyr to Patron of Love
The Handmade and the Ready-Made: Of Puzzle Purses, Chapbooks, and the Valentine Vogue
Remaking the Holiday's Rituals: The Marketing of Valentines, 1840-1860
Mock Valentines: A Private Charivari
"A Meaner Sort of Merchandize" or "A Pleasure without Alloy"? The New Fashion Contested and Celebrated
Expanding Holiday Trade: From Confectioners' Hearts to Hallmark Cards
Christmas Bazaar
The Rites of the New Year: Revels, Gifts, Resolutions, and Watch Nights
The Birth of the Christmas Market, 1820-1900
Shopping towards Bethlehem: Women and the Victorian Christmas
Christmas Cathedrals: Wanamaker's and the Consecration of the Marketplace
Magi, Miracles, and Macy's: Enchantment and Disenchantment in the Modern Celebration
Putting Christ in Christmas and Keeping Him There: The Piety of Protest
Easter Parade
"In the Beauty of the Lilies": The Art of Church Decoration and the Art of Window Display
Piety, Fashion, and a Spring Promenade
"A Bewildering Array of Plastic Forms": Easter Knickknacks and Novelties
Raining on the Easter Parade: Protest, Subversion, and Disquiet
Mother's Day Bouquet
Anna Jarvis and the Churches: Sources of a New Celebration
Commercial Floriculture and the Moral Economy of Flowers: The Marketing of Mother's Day
Pirates, Profiteers and Trespassers: Negotiating the Bounds of Church, Home, and Marketplace
The Invention of Father's Day: The Humbug of Modern Ritual
Epilogue: April Fools? Trade, Trickery, and Modern Celebration
Acknowledgments
Notes
Index

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