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Born to Buy A Groundbreaking Expos� of a Marketing Culture That Makes Children "Believe They Are What They Own."

ISBN-10: 0684870568
ISBN-13: 9780684870564
Edition: 2005
Authors: Juliet B. Schor
List price: $17.00 Buy it from $1.99
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Description: Juliet Schor exposes the ways big business targets younger and younger children as consumers.

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Book details

List price: $17.00
Copyright year: 2005
Publisher: Scribner
Publication date: 10/18/2005
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 1.012
Language: English

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Tables and Figures
Author's Note
Acknowledgments
Introduction
The Changing World of Children's Consumption
From Tony the Tiger to Slime Time Live: The Content of Commercial Messages
The Virus Unleashed: Ads Infiltrate Everyday Life
Captive Audiences: The Commercialization of Public Schools
Dissecting the Child Consumer: The New Intrusive Research
Habit Formation: Selling Kids on Junk Food, Drugs, and Violence
How Consumer Culture Undermines Children's Well-Being
Empowered or Seduced? The Debate About Advertising and Marketing to Kids
Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys
Afterword
Data Appendix
Organizations
Commercial Alert's Parents' Bill of Rights
Notes
References
Index
Reading Group Guide

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