Permission Marketing Turning Strangers into Friends and Friends into Customers

Name: Permission Marketing Turning Strangers into Friends and Friends into Customers
Availability: InStock
ISBN: 9780684856360

ISBN-10: 0684856360

ISBN-13: 9780684856360

Edition: 1999

Authors: Seth Godin, Don Peppers

List price: $28.00

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The manBusiness Weekcalls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers…

Book details

List price: $28.00
Copyright year: 1999
Publisher: Simon & Schuster
Publication date: 5/6/1999
Binding: Hardcover
Pages: 256
Size: 5.50" wide x 7.50" long x 0.90" tall
Weight: 0.682
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.



Foreword



Introduction



The Marketing Crisis That Money Won't Solve



Permission Marketing--The Way to Make Advertising Work Again



The Evolution of Mass Advertising



Getting Started--Focus on Share of Customer, Not Market Share



How Frequency Builds Trust and Permission Facilities Frequency



The Five Levels of Permission



Working with Permission as a Commodity



Everything You Know About Marketing on the Web Is Wrong!



Permission Marketing in the Context of the Web



Case Studies



How to Evaluate a Permission Marketing Program



The Permission FAQ


Acknowledgments


Index