Why We Buy : The Science of Shopping

ISBN-10: 0684849143

ISBN-13: 9780684849140

Edition: 1999

Authors: Paco Underhill
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Description: An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

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Book details

Copyright year: 1999
Publisher: Simon & Schuster
Publication date: 6/2/2000
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.770
Language: English

Paco Underhill is an Environmental Psychologist and founder of a market research and consulting company called Envirosell. He uses the idea of environmental psychology that our surroundings influence our behavior thus finding ways of forming man-made environments to make them conducive to retail purposes. He uses psychology through Aesthetics to supply the appropriate atmosphere for shopping. He has been called a Sherlock Holmes for retailers by the San Francisco Chronicle. Some books he has written are - Why We Buy : The Science of Shopping and Call of the Mall: The Geography of Shopping. His current book is entitled What Women Want.

Instead of Samoa, Stores: The Science of Shopping
A Science Is Born
What Retailers Don't Know
Walk Like an Egyptian: The Mechanics of Shopping
The Twilight Zone
You Need Hands
How to Read a Sign
Shoppers Move Like People
Dynamic
Men are From Sears Hardware, Women are From Bloomingdale's: The Demographics of Shopping
Shop Like a Man
What Women Want
If You Can Read This You're Too Young
Kids
See me, Feel me, Touch me, Buy me: The Dynamics of Shopping
The Sensual Shopper
The Big Three
Time, Real and Perceived
Cash/Wrap Blues
Magic Acts
In Cyberspace, No One Can Hear You Shop
The Self-Exam
Final Thoughts
Acknowledgments
Index
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