Discovering the Soul of Service The Nine Drivers of Sustainable Business Success

ISBN-10: 0684845113
ISBN-13: 9780684845111
Edition: 1999
Authors: Leonard L. Berry
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Description: Focusing on 14 companies that stand out from the pack, Berry identifies nine core values of sustainable success for any service organisation. The single most important factor is humane values.

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Book details

List price: $30.00
Copyright year: 1999
Publisher: Free Press
Publication date: 2/12/1999
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.75" long x 0.75" tall
Weight: 0.990
Language: English

Focusing on 14 companies that stand out from the pack, Berry identifies nine core values of sustainable success for any service organisation. The single most important factor is humane values.

Dr. Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University. A former National President of the American Marketing Association, he is the author of 13 books on services marketing and quality service.

Acknowledgments
Author's Note
Sustaining Success in Service Companies
Success-Sustaining Values
Leading with Values
Strategic Focus
Executional Excellence
Control of Destiny
Trust-Based Relationships
Investment in Employee Success
Acting Small
Brand Cultivation
Generosity
Lessons from World-Class Service Companies
Notes
Interviewees and Other Contributors
Index

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