Competitive Advantage Creating and Sustaining Superior Performance

ISBN-10: 0684841460

ISBN-13: 9780684841465

Edition: 1998

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Description: In Competitive Advantage, Michael E. Porter shows managers how to evaluate their company's competitive position and, further, how to implement specific steps to improve it.

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Book details

List price: $40.00
Copyright year: 1998
Publisher: Free Press
Publication date: 6/1/1998
Binding: Hardcover
Pages: 592
Size: 6.75" wide x 10.00" long x 2.00" tall
Weight: 2.002
Language: English

Contents
Introduction
Preface
Competitive Strategy: The Core Concepts
The Structural Analysis Of Industries
Industry Structure and Buyer Needs
Industry Structure and the Supply/Demand Balance
Generic Competitive Strategies
Cost Leadership
Differentiation
FocusStuck in the Middle
Pursuit of More Than One Generic Strategy
Sustainability Generic Strategies and Industry Evolution
Generic Strategies and Organizational Structure Generic Strategies and the Strategic Planning Process
Overview Of This Book
Principles Of Competitive Advantage
The Value Chain and Competitive Advantage
The Value Chain
Identifying Value Activities
Defining the Value Chain
Linkages within The Value Chain
Vertical Linkages
The Buyer's Value Chain
Competitive Scope And The Value Chain
Segment Scope
Vertical Scope
Geographic Scope
Industry Scope
Coalitions and Scope
Competitive Scope and Business Definition
The Value Chain and Industry Structure
The Value Chain And Organizational Structure
Cost Advantage
The Value Chain And Cost Analysis
Defining the Value Chain for Cost Analysis
Assigning Costs and Assets First Cut Analysis of Costs
Cost Behavior
Cost Drivers The Cost of Purchased Inputs
Segment Cost Behavior
Cost Dynamics
Cost Advantage
Determining the Relative Cost of Competitors
Gaining Cost Advantage
Sustainability of Cost Advantage
Implementation and Cost Advantage
Pitfalls in Cost Leadership Strategies
Steps In Strategic Cost Analysis
Differentiation
Sources Of Differentiation
Differentiation and The Value Chain
Drivers of Uniqueness
The Cost Of Differentiationbuyer Value And Differentiation
Buyer Value
The Value Chain and Buyer Value
Lowering Buyer Cost
Raising Buyer Performance
Buyer Perception of Value
Buyer Value and the Real Buyer
Buyer Purchase Criteria
Identifying Purchase Criteria
Differentiation Strategy
Routes to Differentiation
The Sustainability of Differentiation
Pitfalls in Differentiation
Steps In Differentiation
Technology and Competitive Advantage
Technology and Competition
Technology and The Value Chain
Technology and Competitive Advantage
Technology and Industry Structure
Technology Strategy
The Choice of Technologies to Develop
Technological Leadership or Followership
Licensing of Technology
Technological Evolution
Continuous Versus Discontinuous Technological Evolution
Forecasting Technological Evolution
Formulating Technological Strategy
Competitor Selection
The Strategic Benefits Of Competitors
Increasing Competitive Advantage
Improving Current Industry Structure
Aiding Market Development
Deterring Entry
What Makes A "Good" Competitor?
Tests of a Good Competitor"Good" Market Leaders Diagnosing Good Competitors
Influencing The Pattern Of Competitors
Damaging Good Competitors in Battling Bad Ones Changing Bad Competitors into Good Ones
The Optimal Market Configuration
The Optimal Competitor Configuration Maintaining Competitor Viability Moving toward the Ideal Competitor Configuration
Maintaining Industry Stability
Pitfalls In Competitor Selection
Competitive Scope Within An Industry
Industry Segmentation and Competitive Advantage
Bases For Industry Segmentation
Structural Bases For Segmentation
Segmentation Variables
Finding New Segments
The Industry Segmentation Matrix
Relationships Among Segmentation Variables
Combining Segmentation Matrices
Industry Segmentation and Competitive Strategy
The Attractiveness of a Segment
Segment Interrelationships
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