Power Pricing How Managing Price Transforms the Bottom Line

Name: Power Pricing How Managing Price Transforms the Bottom Line
Price: 4.23 USD
Availability: InStock
ISBN: 9780684834436

ISBN-10: 068483443X

ISBN-13: 9780684834436

Edition: 1997

Authors: Robert J. Doan, Hermann Simon

List price: $40.00

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In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore.

Book details

List price: $40.00
Copyright year: 1997
Publisher: Free Press
Publication date: 2/19/1997
Binding: Hardcover
Pages: 384
Size: 6.50" wide x 9.75" long x 1.50" tall
Weight: 1.430
Language: English

Robert J. Dolanteaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books areStrategic Marketing ManagementandManaging New Product Development.



Preface



Foundations



Introduction



Price, Costs, and Profit: Economic Underpinnings of Pricing



Price Response Estimation



Pricing and Competitive Strategy



Breakthrough Pricing Concepts



Price Customization



International Pricing



Nonlinear Pricing



Product-Line Pricing



Price Bundling



Time Customization of Prices: The Short Term



Time Customization of Prices: The Long Term



Implementation in The Organization



Organizing for Power Pricing



Becoming a Power Pricer: Check Your Pricing IQ


Notes


Index


About the Authors