Power Pricing How Managing Price Transforms the Bottom Line

ISBN-10: 068483443X
ISBN-13: 9780684834436
Edition: 1997
List price: $40.00 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore.

Used Starting from $19.64
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Add to cart
Study Briefs
Careers in Engineering Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $40.00
Copyright year: 1997
Publisher: Free Press
Publication date: 2/19/1997
Binding: Hardcover
Pages: 384
Size: 6.50" wide x 9.75" long x 1.50" tall
Weight: 1.430
Language: English

In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore.

Robert J. Dolanteaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books areStrategic Marketing ManagementandManaging New Product Development.

Preface
Foundations
Introduction
Price, Costs, and Profit: Economic Underpinnings of Pricing
Price Response Estimation
Pricing and Competitive Strategy
Breakthrough Pricing Concepts
Price Customization
International Pricing
Nonlinear Pricing
Product-Line Pricing
Price Bundling
Time Customization of Prices: The Short Term
Time Customization of Prices: The Long Term
Implementation in The Organization
Organizing for Power Pricing
Becoming a Power Pricer: Check Your Pricing IQ
Notes
Index
About the Authors

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×