Karma Cola Marketing the Mystic East

Name: Karma Cola Marketing the Mystic East
Price: 3.88 USD
Availability: InStock
ISBN: 9780679754336

ISBN-10: 0679754334

ISBN-13: 9780679754336

Edition: N/A

Authors: Gita Mehta

List price: $13.95

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Description:

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In…

Book details

List price: $13.95
Publisher: Knopf Doubleday Publishing Group
Publication date: 6/28/1994
Binding: Paperback
Pages: 208
Size: 5.13" wide x 7.98" long x 0.53" tall
Weight: 0.550
Language: English