Riding the Black Ship Japan and Tokyo Disneyland

ISBN-10: 0674768949
ISBN-13: 9780674768949
Edition: 1999
Authors: Aviad E. Raz
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Description: By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

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Book details

List price: $20.95
Copyright year: 1999
Publisher: Harvard University, Asia Center
Publication date: 5/1/1999
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.00" long x 0.25" tall
Weight: 0.836
Language: English

By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

Aviad E. Raz is Professor at the Dept. of Sociology and Anthropology at Ben-Gurion University. His research focuses on how various ethnic/religious communities confront tradition and modernity, normative life process and medicalization, as well as migration and politics. He has written seven books and more than 45 articles and chapters on topics in organizational and medical sociology, anthropology, culture, and science.

Maps, Tables, and Figures
Abbreviations
Introduction
Theoretical Considerations
Globalization: Cultural Imperialism or Local Adaptation?
Japan as a Consumerist Society
Methodological Considerations
Traveling with Disney
A Short History of OLC and the TDL Project
Onstage
America in Tokyo: The Remaking of Disneyland in Japan
The Dubbed Spiel: Jungle Cruise
Domesticating Disney: Cinderella's Castle
Wishful History: Meet the World
The Exotic and the Familiar
"America" on Stage
"Japan" on Stage
Backstage
Working for TDL
Part-time Employees
Hiring and Training in TDL, Disney, and KMrakuen
Regular Employees
Organizational Culture and Organizational Critique
Service Culture and the "Manual Society"
The Smile Factory
The Taylorist System
Putting the Heart Back in the Manual
Taylorism, Service Work, and the Dialectic of Form and Feeling
Offstage
The Theme Park Boom: Remaking the World in Japan
The Theme Park Boom
Japan's Themed Lands in Sociological Perspective
Receptions of TDL-Disney
Disneyland as Socialization: The Early Years
Office Ladies, Burikko, and Disney
TDL and Middle Age
The Problem with Leisure: Rej/Asobi and Infantile Consumerism
Traveling Theories: Aboard the Black Ship
The Culture Industry Revisited
The Black Ships of Glocalzation
Reference Matter
Notes
Works Cited
Index

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