Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education

Name: Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
Price: 5.7 USD
Availability: InStock
ISBN: 9780674016347

ISBN-10: 0674016343

ISBN-13: 9780674016347

Edition: 2003

Authors: David L. Kirp, Elizabeth Popp Berman, Jeffrey T. Holman, Patrick Roberts, Debra Solomon

List price: $34.00

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Description:

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as…

Book details

List price: $34.00
Copyright year: 2003
Publisher: Harvard University Press
Publication date: 9/30/2004
Binding: Paperback
Pages: 336
Size: 6.13" wide x 9.25" long x 0.90" tall
Weight: 0.836
Language: English

David L. Kirp is Professor of Public Policy at the University of California at Berkeley and the author of fourteen books, most recently Almost Home: America's Love-Hate Relationship with Community.



Introduction: The New U



The Higher Education Bazaar



This Little Student Went to Market



Nietzsche's Niche


The University of Chicago



Benjamin Rush's "Brat"


Dickinson College



Star Wars


New York University



Management 101



The Dead Hand of Precedent


New York Law School



Kafka Was an Optimist


The University of Southern California and the University of Michigan



Mr. Jefferson's "Private" College


Darden Graduate School of Business Administration, University of Virginia



Virtual Worlds



Rebel Alliance


The Classics Departments of Sixteen Southern Liberal Arts Colleges



The Market in Ideas


Columbia University and the Massachusetts Institute of Technology






Open University



The Smart Money



A Good Deal of Collaboration


The University of California, Berkeley



The Information Technology Gold Rush


IT Certification Courses in Silicon Valley



They're All Business


DeVry University


Conclusion


The Corporation of Learning


Notes


Acknowledgments


Index