Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education

ISBN-10: 0674016343
ISBN-13: 9780674016347
Edition: 2003
List price: $28.50 Buy it from $0.69 Rent it from $12.31
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the  More...

Used Starting from $0.69
Rent Starting from $12.31
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $28.50
Copyright year: 2003
Publisher: Harvard University Press
Publication date: 9/30/2004
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting. Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

David L. Kirp is Professor of Public Policy at the University of California at Berkeley and the author of fourteen books, most recently Almost Home: America's Love-Hate Relationship with Community.

Introduction: The New U
The Higher Education Bazaar
This Little Student Went to Market
Nietzsche's Niche
The University of Chicago
Benjamin Rush's "Brat"
Dickinson College
Star Wars
New York University
Management 101
The Dead Hand of Precedent
New York Law School
Kafka Was an Optimist
The University of Southern California and the University of Michigan
Mr. Jefferson's "Private" College
Darden Graduate School of Business Administration, University of Virginia
Virtual Worlds
Rebel Alliance
The Classics Departments of Sixteen Southern Liberal Arts Colleges
The Market in Ideas
Columbia University and the Massachusetts Institute of Technology
Open University
The Smart Money
A Good Deal of Collaboration
The University of California, Berkeley
The Information Technology Gold Rush
IT Certification Courses in Silicon Valley
They're All Business
DeVry University
Conclusion
The Corporation of Learning
Notes
Acknowledgments
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×