Sams Teach Yourself Google Analytics in 10 Minutes

ISBN-10: 0672333201
ISBN-13: 9780672333200
Edition: 2011
Authors: Michael Miller
List price: $14.99 Buy it from $3.99
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Description: Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. This book offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you  More...

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Book details

List price: $14.99
Copyright year: 2011
Publisher: Pearson Education
Publication date: 7/8/2010
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.792
Language: English

Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. This book offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics.

Introduction
A 10-Minute Guide to Web Analytics
Creating a Google Analytics Account
Adding Google Analytics to Your Website
Using the Google Analytics Dashboard
Customizing Data in the Dashboard
Tracking Visitors
Analyzing Traffic Sources
Analyzing Top Content
Tracking AdSense Performance
Viewing the Site Overlay Report
Tracking AdWords Traffic
Tracking Ecommerce
Measuring Site Search Usage
Setting Up Goals and Funnels
Using Event Tracking
Creating Custom Reports
Filtering Data
Customizing the Google Analytics Tracking Code
Creating User-Defined Visitor Types
Filtering Out Internal Traffic
Tracking Error Pages and Broken Links
Tracking File Downloads
Tracking Full Referring URLs
Identifying Poorly Performing Pages
Fixing Problem Pages with Website Optimizer
Index

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