Strategic Management in Construction

ISBN-10: 0632049995

ISBN-13: 9780632049998

Edition: 2nd 2001

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Description:

This text reviews general strategy theory and relates it to the special circumstances of the construction industry, proposing appropriate new methods where relevant. Strategic management techniques are discussed, with ideas on formulating strategy.
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Book details

Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/28/2001
Binding: Paperback
Pages: 260
Size: 6.75" wide x 9.25" long x 0.50" tall
Weight: 1.232
Language: English

Mike Murray is a lecturer in construction management within the Department of Architecture & Building Science at the University of Strathclyde. He is currently at the closing stage of his PhD research and holds a first class honours degree and MSc in construction management. He has lectured at three Scottish universities and has presented research papers at both UK and overseas conferences. Mike has recently presented one-day workshops to UK contractors, Costain, Wates and Gleeson.Professor Dave Langford is the Director of the Graduate School in the Department of Architecture & Building Science at Shrathclyde University in Glasgow. He has contributed to the field of construction management for over 25 years and has lectured and consulted throughout the world. He has written many academic papers and several books including two which he co-authored for Blackwell, Strategic Management in Construction and Construction Management in Practice.

Introduction
Construction and its Business Environment
Construction-an Overview of the Market
The Strategic Role of the Actors in the Construction Process
Clients, Constructors and Competencies
Concepts of Strategic Management
The Firm and the Strategic Management Process
Strategic Behaviour of Construction Firms.Strategies for International Construction
Techniques for the Strategic Planner
Portfolio Management, Delphi Techniques and Scenarios
Marketing and Promotional Strategies in Construction
Summary
A synthesis of Strategic Management in Construction
Index
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