Anthropology of Media A Reader

ISBN-10: 0631220941

ISBN-13: 9780631220947

Edition: 2002

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Description: This text provides a defining collection on the emergent field of the anthropology of media, and engages students in a critique of how mass media represent and construct both Western and non-Western cultures.

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Book details

List price: $65.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/15/2002
Binding: Paperback
Pages: 432
Size: 6.75" wide x 9.75" long x 1.50" tall
Weight: 1.694
Language: English

Acknowledgments
Timeline of Media Development
Introduction
Seeing/Hearing is Believing: Technology and Truth
The Medium is the Message
The Technology and the Society
Mead and Bateson Debate: On the Use of the Camera in Anthropology
The Ambiguity of the Photograph
Save, Save the Lore!
Representing Others
The Gaze of Western Humanism
The Color of Sex: Postwar Photographic Histories of Race and Gender
The Imperial Imaginary
Complicities of Style
Representing Selves
Hollywood and the USA
Yoruba Photography: How the Yoruba See Themselves
Relationships
Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity
Active Audiences
Radio Texture: Between Self and Others
The Tongan Tradition of Going to the Movies
Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp
'It's Destroying a Whole Generation': Television and Moral Discourse in Belize
National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City
Power, Colonialism, Nationalism
Image-Based Culture: Advertising and Popular Culture
The Global and the Local in International Communications
In Rascally Signs in Sacred Places: The Politics of Culture in Nicaragua
The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity
Resource Bibliography
Index
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