Creating a Winning E-Business

ISBN-10: 0619217421
ISBN-13: 9780619217426
Edition: 2nd 2006 (Revised)
List price: $145.95 Buy it from $3.00
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Description: Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a  More...

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Book details

List price: $145.95
Edition: 2nd
Copyright year: 2006
Publisher: Course Technology
Publication date: 12/22/2005
Binding: Paperback
Pages: 464
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 1.760
Language: English

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.coms Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Understanding the New Internet Economy
Defining Your E-Business Idea
Traditional and Electronic Payment Methods
Creating an E-Business Plan
Getting Your E-Business Off the Ground
Building Your E-Business
Designing an E-Business Web Site
Defining Security Issues
Understanding Back-End Systems
Launching Your E-Business
Creating a Web Site with Microsoft FrontPage

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