E-Commerce

Name: E-Commerce
Price: 3.12 USD
Availability: InStock
ISBN: 9780619059422

ISBN-10: 0619059427

ISBN-13: 9780619059422

Edition: 2nd 2003 (Revised)

Authors: Bruce J. McLaren, Constance H. McLaren

List price: $112.95

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This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Book details

List price: $112.95
Edition: 2nd
Copyright year: 2003
Publisher: Course Technology
Publication date: 12/6/2002
Binding: Comb Bound
Pages: 360
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 1.540
Language: English




An Introduction to Electronic Commerce



The Internet in Our Economy



Business on the Internet



Personal and Business Services Online



Searching for a Career



Personal Finance on the Internet



Internet Information Services



Buying Online



B2C: Business-to-Consumer



B2B: Business-to-Business



Consumer Issues



Doing Business on the Web



Internet Marketing



Digital Advertising



Global E-commerce



Developing an Electronic Commerce Web Site



Creating a Web Site



Developing a Web Site with Microsoft FrontPage


Appendices



Browser Basics



E-Mail Basics



Web Security