E-Commerce

ISBN-10: 0619059427
ISBN-13: 9780619059422
Edition: 2nd 2003 (Revised)
List price: $112.95
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Description: This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing,  More...

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Book details

List price: $112.95
Edition: 2nd
Copyright year: 2003
Publisher: Course Technology
Publication date: 12/6/2002
Binding: Comb Bound 
Pages: 360
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 1.540
Language: English

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

An Introduction to Electronic Commerce
The Internet in Our Economy
Business on the Internet
Personal and Business Services Online
Searching for a Career
Personal Finance on the Internet
Internet Information Services
Buying Online
B2C: Business-to-Consumer
B2B: Business-to-Business
Consumer Issues
Doing Business on the Web
Internet Marketing
Digital Advertising
Global E-commerce
Developing an Electronic Commerce Web Site
Creating a Web Site
Developing a Web Site with Microsoft FrontPage
Appendices
Browser Basics
E-Mail Basics
Web Security

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