Internet Marketing Foundations and Applications

Name: Internet Marketing Foundations and Applications
Price: 37.74 USD
Availability: InStock
ISBN: 9780618519996

ISBN-10: 0618519998

ISBN-13: 9780618519996

Edition: 2nd 2006 (Revised)

Authors: Carolyn F. Siegel

List price: $267.95

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Description:

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Book details

List price: $267.95
Edition: 2nd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 6/6/2005
Binding: Hardcover
Pages: 448
Size: 7.50" wide x 9.20" long x 0.90" tall
Weight: 2.090




AnIntroduction to the Internet and the Environment of Internet Marketing



A Marketing Perspective in the Internet Age



Internet Fundamentals: Operations, Management, the Web, and Wireless



Identifying Internet Users



Taking Marketing to the Net



Legal and Ethical Issues


Privacy and Security Concerns



Taking Internet Marketing International



Information for Competitive Marketing Advantage



Taking Marketing Research to the Net



Using Data Tools to Enhance Performance



The Internet Marketing Mix



Product in the Internet Marketing Mix



Price in the Internet Marketing Mix



Place in the Internet Marketing Mix



Promotion in the Internet Marketing Mix



Internet Marketing Action Plans



The Web Marketing Plan



Marketing Site Development: Content, Design, and Construction