Internet Marketing Foundations and Applications

ISBN-10: 0618519998
ISBN-13: 9780618519996
Edition: 2nd 2006
List price: $267.95
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Description: Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an  More...

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Book details

List price: $267.95
Edition: 2nd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 6/6/2005
Binding: Hardcover
Pages: 448
Size: 7.50" wide x 9.20" long x 0.90" tall
Weight: 2.090
Language: English

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

AnIntroduction to the Internet and the Environment of Internet Marketing
A Marketing Perspective in the Internet Age
Internet Fundamentals: Operations, Management, the Web, and Wireless
Identifying Internet Users
Taking Marketing to the Net
Legal and Ethical Issues
Privacy and Security Concerns
Taking Internet Marketing International
Information for Competitive Marketing Advantage
Taking Marketing Research to the Net
Using Data Tools to Enhance Performance
The Internet Marketing Mix
Product in the Internet Marketing Mix
Price in the Internet Marketing Mix
Place in the Internet Marketing Mix
Promotion in the Internet Marketing Mix
Internet Marketing Action Plans
The Web Marketing Plan
Marketing Site Development: Content, Design, and Construction

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