Media Flight Plan

Name: Media Flight Plan
Availability: InStock
ISBN: 9780615988283

ISBN-10: 0615988288

ISBN-13: 9780615988283

Edition: 7th

Authors: Dennis G. Martin, Robert D. Coons

List price: $65.95

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Description:

Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes…

Book details

List price: $65.95
Edition: 7th
Publisher: Deer Creek Publishing
Publication date: 5/1/2014
Binding: Paperback
Pages: 160
Weight: 1.166
Language: English