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Social Media Explained Untangling the World's Most Misunderstood Business Trend

ISBN-10: 0615840035
ISBN-13: 9780615840031
Edition: 2014
Authors: Mark Schaefer
List price: $10.99 Buy it from $10.89
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Description: A book on social media marketing essentials for the busy marketing, sales or PR executive

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Book details

List price: $10.99
Copyright year: 2014
Publisher: Mark W. Schaefer
Publication date: 1/25/2014
Binding: Paperback
Size: 5.75" wide x 8.75" long x 0.25" tall
Weight: 0.792
Language: English

A book on social media marketing essentials for the busy marketing, sales or PR executive

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups. He holds seven patents for his business innovations and is known for his creative vision. Mark is recognized as one of the top-rated influencers on Twitter and is author of the blog {grow}, one of the Ad Age "Power 100" marketing blogs of the world at www.businessesGROW.com.

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