Customers Rule! Why the E-Commerce Honeymoon Is over and Where Winning Businesses Go from Here

Name: Customers Rule! Why the E-Commerce Honeymoon Is over and Where Winning Businesses Go from Here
Price: 2.82 USD
Availability: InStock
ISBN: 9780609608654

ISBN-10: 0609608657

ISBN-13: 9780609608654

Edition: 2001

Authors: Roger D. Blackwell, Kristina Stephan

List price: $27.50

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Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today — and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle. Retail executives, consultants, and marketing firms alike have been jumping on the e-commerce bandwagon, proclaiming the end of retail as we know it. The numbers tell a different story. It's become clear that the Internet is not a revolution in retail — it's an evolutionary force and nothing more. No one can deny that the…

Book details

List price: $27.50
Copyright year: 2001
Publisher: Crown Publishing Group
Publication date: 6/19/2001
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.144
Language: English

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Kristina Stephan is vice president of Roger Blackwell Associates.

The E-volution of Commerce	p. 1
The "Commerce" Side of E-Commerce	p. 20
Analyzing the Future of Shopping: What Will Customers Buy Online?	p. 48
Segmenting Cyberspace: Who's Online and How to Reach Them	p. 74
Creating Online and Off-line Branding Strategies	p. 103
Sticky Eyeballs and Happy Feet: Strategies for Creating Customer Satisfaction	p. 128
How to Move Innovations from Trial to Mass Acceptance	p. 155
The Rise of E-Commerce in the Business World	p. 181
Blended Strategies for Competing in the Real World	p. 205
Index	p. 235
Table of Contents provided by Blackwell. All Rights Reserved.