Myths of Innovation

ISBN-10: 0596527055
ISBN-13: 9780596527051
Edition: 2007
Authors: Scott Berkun
List price: $24.99
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Description: A look at the history of innovation, including the recent years of the software and Internet age, to reveal that what we know about innovation is wrong. The book helps readers understand how innovation really happened in the past, and how it happens  More...

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Book details

List price: $24.99
Copyright year: 2007
Publisher: O'Reilly Media, Incorporated
Publication date: 5/14/2007
Binding: Hardcover
Pages: 320
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.748
Language: English

A look at the history of innovation, including the recent years of the software and Internet age, to reveal that what we know about innovation is wrong. The book helps readers understand how innovation really happened in the past, and how it happens today.

Scott Berkun is the bestselling author of The Myths of Innovation,and Making Things Happen. His work as a writer and public speaker haveappeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, Forbes Magazine, The Wall Street Journal and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at www.scottberkun.com.

Photo credits
Preface
The myth of epiphany
We understand the history of innovation
There is a method for innovation
People love new ideas
The lone inventor
Good ideas are hard to find
Your boss knows more about innovation than you
The best ideas win
Problems and solutions
Innovation is always good
Research and recommendations
Colophon

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