Subject to Change Creating Great Products and Services for an Uncertain World

ISBN-10: 0596516835
ISBN-13: 9780596516833
Edition: 2008
List price: $24.99 Buy it from $3.00
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Description: To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin  More...

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Book details

List price: $24.99
Copyright year: 2008
Publisher: O'Reilly Media, Incorporated
Publication date: 4/25/2008
Binding: Paperback
Pages: 186
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.968
Language: English

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World," Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, http://peterme.com , and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.

Introduction
The Experience Is the Product
Experience as Strategy
New Ways of Understanding People
Capturing Complexity, Building Empathy
Stop Designing "Products"
The Design Competency
The Agile Approach
An Uncertain World
Bibliography
Index

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