Wordsmithing : The Art and Craft of Writing for Public Relations

Name: Wordsmithing : The Art and Craft of Writing for Public Relations
Price: 11.99 USD
Availability: InStock
ISBN: 9780558526443

ISBN-10: 0558526446

ISBN-13: 9780558526443

Edition: 3rd 2010

Authors: Ron Rhody, Carol Ann Hackley

List price: $68.60

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Description:

"Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when itrs"s done well, itrs"s pure artistry." Foreword WORDSMITHINGexplains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to…

Book details

List price: $68.60
Edition: 3rd
Copyright year: 2010
Publisher: Pearson Education
Publication date: 12/18/2009
Binding: Paperback
Pages: 178
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.034
Language: English