Super Crunchers Why Thinking-by-Numbers Is the New Way to Be Smart

ISBN-10: 0553805401

ISBN-13: 9780553805406

Edition: 2007

Authors: Ian Ayres

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Description:

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without readingSuper Crunchers.
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Book details

List price: $26.00
Copyright year: 2007
Publisher: Random House Publishing Group
Publication date: 8/28/2007
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.210
Language: English

Introduction: The Rise of the Super Crunchers
Who's Doing Your Thinking for You?
Creating Your Own Data with the Flip of a Coin
Government by Chance
How Should Physicians Treat Evidence-Based Medicine?
Experts Versus Equations
Why Now?
Are We Having Fun Yet?
The Future of Intuition (and Expertise)
Acknowledgments
Notes
Index
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