I'm Feeling Lucky The Confessions of Google Employee Number 59

ISBN-10: 0547416997
ISBN-13: 9780547416991
Edition: 2011
Authors: Douglas Edwards
List price: $27.00
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Description: Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis nor bystander's account can capture it. Not until Doug Edwards, Employee Number 58, the first to offer an inside view of Google, have readers fully  More...

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Book details

List price: $27.00
Copyright year: 2011
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 7/12/2011
Binding: Hardcover
Pages: 432
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.628
Language: English

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis nor bystander's account can capture it. Not until Doug Edwards, Employee Number 58, the first to offer an inside view of Google, have readers fully experienced the bizarre mix of camaraderie and competition of this phenomenal company. Edwards, Google's first Director of Marketing and Brand Management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously non-hierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop/implement each new feature; and the many ideas that never came to pass. Above all, Edwardsa former journalist who knows how to writecaptures the "Google Experience," the roller-coaster ride of being part of a company creating itself in a whole new universe. Everyone made millions, yet they were more deeply committed to the "Googleplex" than to their bank accounts. The Googleplex loves anything extremeendless days, sushi, non-stop debate, and bloodthirsty hockey matches. These first-generation, high-tech explorers want more than old notions of success; they want to open all the information in the world to everyonein a nanosecond. Yet what began as social consciousness became a kind of guerilla warfare with those whose conventions they obliterated. Google, like the Big Bang, is a singularitythe only way to understand it is to experience it as Edwards did.

DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.

Introduction
You are One of Us
From Whence I Came
In the Beginning
A World without Form
Marketing without �Marketing�
Giving Process Its Due
Real Integrity and Thoughts about God
A Healthy Appetite for Insecurity
Cheap Bastards Who Can't Take a Joke
Wang Dang Doodle - Good Enough Is Good Enough
Rugged Individualists with a Taste for Porn
Google Grows and Finds Its Voice
Liftoff
Fun and Names
Not the Usual Yada Yada
Googlebombs and Mail Fail
Managers in Hot Tubs and in Hot Water
Is New York Alive?
Where We Stand
Two Speakers, One Voice
Mail Enhancement and Speaking in Tongues
The Sell of a New Machine
Where We Stand
Aloha AOL
We Need Another Billion-Dollar Idea
Froogle and Friction
Don't Let Marketing Drive
Mistakes Were Made
Can This Really Be the End?
S-1 for the Money
Timeline of Google Events
Glossary
Acknowledgments
Index

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