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Big Data A Revolution That Will Transform How We Live, Work, and Think

ISBN-10: 0544227751
ISBN-13: 9780544227750
Edition: 2013
List price: $15.95
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Description:   You’ve certainly heard the term "big data," but what is it and why does it matter? Big data results from a confluence of new measurement technologies—like GPS—with powerful new algorithms that can tease out the hidden connections between seemingly  More...

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Book details

List price: $15.95
Copyright year: 2013
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 3/4/2014
Binding: Paperback
Pages: 272
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.704
Language: English

  You’ve certainly heard the term "big data," but what is it and why does it matter? Big data results from a confluence of new measurement technologies—like GPS—with powerful new algorithms that can tease out the hidden connections between seemingly unrelated things. By collecting all of this information and analyzing it, we are able to draw useful and surprising conclusions. Google, for example, was able to predict the spread of H1N1 by looking at where people were searching flu related terms like "cough" and "fever." And this is just the tip of the iceberg. In Big Data, Schönberger and Cukier show why the accumulation and analysis of vast amounts of data is the next big thing, a development on par with the creation of the internet itself with the potential to revolutionize economics, science, culture, and the very way we think. It also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.   Big Data is the first big book about this earth-shaking subject, two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.

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