Business Communication

ISBN-10: 0538728841

ISBN-13: 9780538728843

Edition: 3rd 2006 (Revised)

Authors: Patricia Merrier

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The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.
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Book details

List price: $101.95
Edition: 3rd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 10/20/2005
Binding: Paperback
Pages: 192
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 0.396
Language: English

Ann Jordan has served as the Career Development Manager for the Great Oaks Institute of Technology & Career Development, where she supervised the K-12 Career Development program. In this capacity, she oversaw career development programs for over 115,000 K-12 students across 36 school districts. Currently, Ann works as a career development consultant for various organizations and school districts in Southwest Ohio. Ann is the co-author of Communicating for Success and Discovering Your Career.Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she's gravitated toward collaborative, interdisciplinary research.

Preface
Understanding the Communication Process
Communication in the Workplace
Communication Characteristics
The Written Communication Process
Barriers to Communication
Why Use Written Communication?
Planning Written Business Messages
Plan Before You Write
Determine Your Goals
Analyze the Situation and Receiver
Select the Distribution Method
Identify Content
Gather Materials and Organize the Message
Developing Business Messages
Applying the 4Cs of Good Business Writing
Writing in a Positive, Unbiased, Reader-Focused Tone
Drafting Business Messages
Revising, Editing, and Proofreading Business Messages
Writing Positive and Neutral News Messages
The Direct Approach
Writing Requests
Writing Replies
Writing Unsolicited Informational Messages
Writing Bad News Messages
Types of Bad News Messages
The Indirect Approach
Applying the Indirect Approach to Bad News Messages
The Direct Approach
Proper Use of Technology
Writing Persuasive Messages
The Indirect Approach
Types of Persuasive Messages
Writing Employment and Special Messages
Employment Communication
Goodwill Messages
Minutes of a Meeting
News Releases
Message Format Guidelines
Editing Symbols
Frequently Confused/Misused Words
Thinking it Through Solutions
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