Launching New Ventures An Entrepreneurial Approach

Name: Launching New Ventures An Entrepreneurial Approach
Price: 31.72 USD
Availability: InStock
ISBN: 9780538481793

ISBN-10: 053848179X

ISBN-13: 9780538481793

Edition: 6th 2012

Authors: Kathleen R. Allen

List price: $303.95

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Marketplace

2 new & used from $31.72

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $303.95
Edition: 6th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 6/1/2011
Binding: Hardcover
Pages: 608
Size: 7.75" wide x 9.00" long x 0.50" tall
Weight: 1.496
Language: English




Entrepreneurial Opportunity



Understanding Entrepreneurship



Preparing for the Entrepreneurial Journey



Recognizing and Shaping an Opportunity



Developing and Testing a Business Model



Feasibility Analysis



Analyzing the Industry and Market



Analyzing Product/Service Design and Protection



Building the Founding Team



Calculating Startup Capital Requirements



Business Design



Proof of Concept: A New Approach to Business Plans



Choosing the Legal Form of Organization



Incorporating Ethics and Social Responsibility into the Business



Designing an Entrepreneurial Organization



Planning Startup Operations



Developing a Startup Marketing Plan



Funding a Startup Venture



Planning for Growth and Change



Funding a Rapidly Growing Venture



Planning for Growth



Planning for Change


Case Studies


Appendix: Feasibility Analysis


Notes


Index