Launching New Ventures An Entrepreneurial Approach

ISBN-10: 053848179X

ISBN-13: 9780538481793

Edition: 6th 2012

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Book details

List price: $303.95
Edition: 6th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 6/1/2011
Binding: Hardcover
Pages: 608
Size: 7.75" wide x 9.00" long x 0.50" tall
Weight: 2.618
Language: English

Entrepreneurial Opportunity
Understanding Entrepreneurship
Preparing for the Entrepreneurial Journey
Recognizing and Shaping an Opportunity
Developing and Testing a Business Model
Feasibility Analysis
Analyzing the Industry and Market
Analyzing Product/Service Design and Protection
Building the Founding Team
Calculating Startup Capital Requirements
Business Design
Proof of Concept: A New Approach to Business Plans
Choosing the Legal Form of Organization
Incorporating Ethics and Social Responsibility into the Business
Designing an Entrepreneurial Organization
Planning Startup Operations
Developing a Startup Marketing Plan
Funding a Startup Venture
Planning for Growth and Change
Funding a Rapidly Growing Venture
Planning for Growth
Planning for Change
Case Studies
Appendix: Feasibility Analysis
Notes
Index
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